Given that there’s been a lull in juicy iPhone 5S and iPhone 6 rumors, some analysts felt the need to throw something out there to get people riled up and excited.
According to CNET and Barron’s blog, Morgan Stanley analyst Katy Huberty noted that…
According to CNET and Barron’s blog, Morgan Stanley analyst Katy Huberty noted that…
You saw the Samsung Galaxy S4 come out last week, that shows you the innovation cards are up for grabs. What is lacking in (the S4) is a killer feature. We think that’s where Apple will surprise this year. This (iPhone) 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform…
CNET speculates that the “killer feature” could be a killer app, perhaps something like Siri, but better?
It seems to be a universal sentiment that the next iPhone iteration needs to have something big and loud and explosive to reel in customers. Unfortunately, no one knows or says what this big and loud and explosive thing is…everyone simply points out that the iPhone 5S has to innovate or Apple could be in trouble.
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